Howdy, Sore loser

Downtown Bar

San Antonio, Texas

Our partnership with Howdy, Sore Loser Bar focused on launching a bold new concept that blends high-energy sports bar culture with a modern cowboy dance hall experience.

We helped kick off their grand opening with an influencer driven event, connecting the brand with local creators and setting the tone for a space built for big moments, loud nights, and unforgettable content.

From launch celebrations to seasonal activations like their Home Alone holiday pop-up, our goal was simple:

make Howdy, Sore Loser Bar a must-visit destination both online and in real life.

the results

Through strategic influencer partnerships and immersive event coverage, Howdy, Sore Loser Bar generated buzz, increased brand awareness and drove consistent engagement across social platforms.

By capturing the energy of game days, dance floor moments, and themed pop-ups, we helped turn in person experiences into shareable content that kept the momentum going long after the events ended.