About the Brand

2M Smokehouse is more than a barbecue destination in San Antonio. Known for its Texas barbecue, creative menu specials, and the personalities behind the pit, 2M has built a reputation that goes beyond the food. Led by pitmasters Esaul and Grecia Ramos, the brand brings together tradition, creativity, and a genuine love for feeding people.

Our Partnership

Our work with 2M Smokehouse focuses on capturing what makes the brand special, both in and out of the kitchen. Through social media management, professional photography, and short-form video production, we showcase everything from signature barbecue and limited-time specials to behind-the-scenes moments with the team.

The Creative Approach

For 2M, the story is just as important as the food. Our creative direction balances mouthwatering food photography with candid moments, kitchen content, and personality-driven videos that give audiences a closer look at the people behind the barbecue.

The result is content that feels authentic to 2M: bold, approachable, and rooted in the people and passion that make the restaurant what it is.

Pitmasters & Watch Parties

From the competition to the celebration, we captured Grecia and Esaul's journey on Food Network's BBQ Brawl, documenting their milestones, community support, and watch party events across San Antonio. Through event photography, video coverage, and real-time social media content, we helped bring the excitement of each episode to their audience, building momentum throughout the competition and celebrating their ultimate win alongside the community that cheered them on.